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One of the findings of a recent Hotels.com survey is that Venice and Florence will see more American visitors. Others findings, pertinent to travel and hospitality providers worldwide, show that Millennials seek customer experience, and that mobile is becoming increasingly important in bookings.
The Hotels.com Winter Holiday Travel Survey found that Italy is the second-most popular 2015 travel wish-list destination for Americans (Hawaii is first). Venice and Florence have been popular international destinations for U.S. travelers (ranked 12th and 13th, respectively), but may see a boost because of increased interest fueled by 2014 celebrity weddings.
Other findings of note:
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