What would you do if you were allocated an extra $50,000 in your marketing budget?
That was the question that CRM agency Customer Communications Group (CCG) posed to a handful of its clients recently.
“It wasn't a formal study, per se,” Sandra Gudat, CEO of CCG, told Loyalty360. Informal as it was, it allowed companies to step back and consider their immediate challenges, and where their next-step priorities lie. “We aimed for a subjective question to leave the door open for what the solution may be,” said Lane....