Upcoming Loyalty 360 webinar presented by Pitney Bowes Software will help IT and Marketing departments work together to find the greatest value in data.
It’s a fact, Marketing and IT are the new “power couple.” With the explosion of “big data” leading analysts have concluded that the top 3 inhibitors to your best practice customer analytics adoption include: (1) managing and integrating data from a variety of data sources, (2) ensuring the quality of data across these sources, and (3) finding the scale of....