Only a small portion of the world's mobile phone subscribers are loyal to their carrier, according to a global study by the Chief Marketing Officer Council.
Of the 1,660 subscribers surveyed in the second quarter, only 34 percent have remained with their current provider for more than five years.
"And this loyalty is increasingly being called into question," the Chief Marketing Officer Council reports, "as customers grow frustrated with more fees, intermittent quality of service, lack of carrier respect, and the frustration of trying to figure out all the options and features of increasingly complex plans."
The study, sponsored by the global technology company Ricoh, found that less than one-third of people (29 percent) polled across all age groups defined themselves as being loyal.
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