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The Shop Your Way loyalty program at Sears has always been one of the company’s main driving forces behind customer engagement.
Earlier this year in a letter to shareholders, Sears president and CEO Eddie Lampert said that member sales penetration for the Sears’ Shop Your Way loyalty program has grown from 58 percent to 75 percent since 2011.
“We have tens of millions of active members accounting for more than 70 percent of our sales today and they are at the heart of everything we do,” Lampert said in March.
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