Can Sears’ Shop Your Way Loyalty Program Keep Venerable Retailer Afloat in the Future?
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While Sears endured a very challenging 2016, Eddie Lampert, the company’s chairman and CEO remains confident that the venerable brand has what it takes to move forward and positively impact customer engagement and brand loyalty. In a recent letter to shareholders, Lampert talked about 2016 being “another challenging year” and how Sears is positioned to move forward. “Sears Holdings is built on a strong foundation that will continue to provide us competitive advantages, as we drive our strategic transformation....

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