Jerry Preyss, CEO at Interbrand, believes that brands must align all activities and leadership must be shared across all company departments.
For the 14th consecutive year, Interbrand released its rankings of best brands. The Best Global Brands 2013 report highlights Interbrand’s ranking of the Top 100 public global brands based on various criteria.
One component of the Interbrand’s methodology is Brand Strength framework. This is a diagnostic tool that delivers actionable insights, letting companies know what to do next....