During Thursday’s Loyalty360 webinar titled, “Supercharge Your Videos With Interactivity,” which was presented by HapYak, Kyle Morton, chief product officer at HapYak, told attendees that video is no longer relegated to a company silo due to its immense potential to create elevated customer engagement. “We’re at a point today where this is the new normal,” Morton said, adding that interactive video is one of the most effective ways to convert audiences and achieve business goals. Interactive video....

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