Jets’ New Partnership Can Help Elevate Brand Loyalty
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The New York Jets recently announced a new multi-year partnership with IdentoGO by IDEMIA, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓®. The agreement marks IdentoGO’s first NFL partnership and first exclusive sponsorship in professional sports. The deal makes IdentoGO the Official Identity Security and Biometrics Partner of the New York Jets. Loyalty360 talked to a pair of executives with the Jets−Jeff Fernandez, vice president, corporate partners & new business....

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