Since Instagram has the highest engagement with members of the Neiman Marcus InCircle loyalty program, what better to way to celebrate the program’s 30th anniversary than with an Instagram contest?
The contest, which targeted the upscale brand’s most loyal customers, ran from Jan. 14 through Jan. 26.
To enter the contest, consumers had to post a photo showing what they love about Neiman Marcus. The company introduced the contest on its blog, which explains the contest rules. To enter, a user had to post a photo to Instagram....