Because it always aims to increase customer value, Daimler Trucks North America (DTNA) this month launched a new customer loyalty program for owner-operators and small fleets called Truck Bucks.
Truck Bucks will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit, and Thomas Built Buses service locations.
Customers enrolled in Truck Bucks will receive discounts and special product incentives. Specials will include discounts on select parts and services designed to introduce customers to....