Inspiring a memorable customer experience is an admirable goal for any loyalty marketer.
Just ask Arby’s.
Loyalty360 caught up with Navin Sharma, VP, Marketing Analysis & Consumer Insights, Arby’s Restaurant Group to learn more about the company’s approach to customer data.
Can you give us a high level overview of your customer philosophy and share how this perspective helps drive more effective engagement and therefore better marketing outcomes?
Sharma: Our guest philosophy is to Serve, Refresh, and Delight....