At Niemann Foods, personalization is more than a buzzword. It’s a way of doing business that is and will be critical to achieving heightened customer engagement.
Niemann Foods, operating under the County Market banner, is the first independent supermarket chain to install iBeacons in its stores to significantly enhance customer engagement. Nathaniel Jones, Electronic Marketing Manager, Niemann Foods talked to Loyalty360 about the company’s approach to customer engagement/customer loyalty.
Brands are looking to create....