IncentOne, a leading provider of incentive solutions to the healthcare community, has announced an innovative, first-of-its-kind program that enables health plans, employers, brokers, communities, and charities to offer up to $5,000 in free rewards per individual as part of their health programs.

Personal Choice Rewards is a program that will allow clients to differentiate themselves as well as create consumer value tied to their brand or health management initiative to drive cost savings, retention, and loyalty. The program can be used as a complement or alternative to any funded rewards program. With IncentOne’s Personal Choice Rewards, clients can target specific population segments (e.g., individually insured), or total populations.

Rewards may be tied to any health-related behavior such as participation, outcomes, consumer behaviors, utilization, or education. The program is being launched through IncentOne’s partnership with International Cruise & Excursions (ICE), a global leader in membership and loyalty rewards programs.

“We are pleased to be collaborating with ICE to offer this first of its kind rewards program in the healthcare industry,” Jonah Gitlitz, Vice President, Strategic Account Management at IncentOne, said in a press release. “Personal Choice Rewards is a way for healthcare payers to leverage rewards that have no cost to drive health engagement, loyalty, retention, and differentiation.”

Ross Crowder, Senior Vice President of Marketing and Product Development at ICE, added in the release that the partnership with IncentOne provides ICE with “an exciting platform to deliver our innovative travel benefits. We are looking forward to extending significant savings opportunities to IncentOne’s partners and their customers.

IncentOne serves customers representing more than 50 million lives, has processed 36 million health transactions, and driven 20 million health milestones through 125 data partners.

International Cruise & Excursions is a worldwide travel and leisure organization with a global network of innovative travel alliances including top corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise and travel programs, unique membership reward and loyalty programs, as well as cruise and vacation fulfillment services to major corporate brands serving more than 55 million consumers worldwide. 

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