The Lacek Group (TLG), a Minneapolis based customer engagement agency, has been named customer marketing agency of record for Carnival Cruise Lines, a division of Carnival Corporation & plc. Known for its expertise in loyalty marketing and customer retention, TLG will provide strategic services and the development and management of customer communications and engagement initiatives for this leading cruise line.
With the addition of Carnival Cruise Lines, TLG is the customer engagement agency for a high profile roster of travel clients, working with leading hotel, rental car, and airline brands. TLG is the loyalty marketing agency partner for Starwood Hotels & Resorts, the Enterprise Holdings rental car brands (Enterprise, National and Alamo) and United Airlines, including the former Continental Airlines.
“Today our guests expect increasingly targeted, relevant and timely communications which in turn, help us to drive customer demand across all of our distribution channels,” said Rob Borden, Vice President of Customer Marketing for Carnival Cruise Lines. “TLG brings significant expertise utilizing state-of-the-art tools to identify insights from customer data and to find creative and compelling ways to engage guests through print and digital media. They are the ideal partner to help us take our customer communications and engagement to the next level.”
“We are excited for this opportunity to apply our customer-relationship marketing, digital and data experience in partnership with Carnival to deepen the engagement of their travelers,” said Bill Baker, President, The Lacek Group. “We have two decades worth of experience in the travel category and are assembling a fantastic team to partner with Carnival now and into the future.”
Carnival is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 16-day voyages to The Bahamas, Caribbean, Mexico, Alaska, Hawaii, and other destinations. The company’s 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
About The Lacek Group
The Lacek Group (TLG) is a customer engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Carnival Cruise Lines, Starwood Hotels & Resorts, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company and DuPont Pioneer. TLG is a specialty agency of Ogilvy & Mather.