Ciena Corporation may be a B2B company, but the importance it places on customer experience is massive. Maureen Cook is a Senior Advisor and Customer Experience Specialist within Ciena’s Network Integration team where she is responsible for the integration of Ciena’s voice of the customer program. During her session, “Making Transformation to Customer Experience Possible,” at last week’s Confirmit Community Conference held in Orlando, Florida, she told attendees about her company’s priority on the....

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