Frequent Communication with Loyalty Program Members Yields Three Times More Visits

Merchants who maintain frequent communication with loyalty program members see three times more customer visits than those that do not send any communications, according to a new survey from SpotOn. The survey results point to a direct correlation between communication and increased customer activity. Increased Customer Visits Small businesses that send loyalty members two to three communications per week see three times more customer visits than businesses that do not send any communications. Merchant sales reportedly increase anywhere....