Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.
The IKEA Family program has been available in other countries for several years, but was not launched in the U.S. until last year. Mobile is a key part of the strategy, with employees using in-store tablets to sign-up new customers and IKEA sending out SMS alerts to keep consumers updated on new products.
“Any retailer that is not thinking about mobile is missing something,” said Tim....