Report Examines Engagement From Mobile SMS Campaigns, Highlights How SMS Drives In-Store and Online Traffic
Cellit, the mobile marketing division of ePrize, today announced the release of a benchmark study that outlines mobile marketing best practices for retailers to grow their SMS databases, retain loyal mobile subscribers, and drive in-store and online sales. The report analyzes 1,180 campaigns sent by national retailers over 450 days throughout 2011 and the first quarter of 2012.
Key findings from the report include: ....