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On September 5, 2023, New York City began to apply restrictions placed on short-term and vacation rentals, such as those offered under Airbnb or VRBO, as outlined in Local Law 18 passed in January 2022. The newly-enforced law could leave thousands of travelers without a place to stay.
In response, IHG Hotels & Resorts* has launched the IHG Vacay SOS Program to help travelers who show proof of cancellation by giving them 10,000 IHG One Rewards Points to welcome them back into the hotel “suite life.” A spokesperson for the brand sees this program as an opportunity to reintroduce travelers to the benefits of the hotel experience.
To claim the offer and “rescue” an upcoming trip, travelers must:
Sign up for the IHG One Rewards program on IHG’s website if they are not already members
Email proof that their New York City short-term accommodation was canceled by the host/short-term rental company to: BeAGuestAgain@ihg.com
The IHG Vacay SOS Program is applicable for cancellations occurring through December 31, 2023, and only for the first 100 people who email proof of cancellation
Those who are eligible** will receive 10,000 points redeemable towards a stay at an IHG Hotels & Resorts property
In a crowded marketplace, brands prioritizing what customers need and value are those who will establish and cultivate true brand loyalty. Offering an improved customer experience — especially in challenging times — helps create meaningful emotional loyalty.
“At our core, we’re about taking care of people, and hearing this news sparked an idea,” said Connor Smith, VP of Masterbrand Strategy for IHG Hotels & Resorts. “This program invites travelers to be a guest again. They can come as they are and leave the rest to us.”
* IHG Hotels & Resorts consists of 19 hotel brands covering 6,000+ destinations, including luxury and 5-star hotels, all-inclusive resorts, and ski resort hotels, as well as hotels for budget-conscious guests and those traveling with kids and pets.
** Eligibility: The IHG “Be A Guest Again” Program is open to only those individuals who are at least eighteen (18) years of age or the minimum age of majority in their jurisdiction of residence (whichever is older) and have a short-term vacation rental reservation cancelled by the parent vacation rental company reflecting stay dates in the New York City metropolitan area (Bronx, Brooklyn, Manhattan, Staten Island and Queens) through December 31, 2023. Corporate-level employees of IHG or its affiliates are not eligible to participate in this program. Participation is invalid where prohibited by law or if prohibited under the rules or policies of the company the individual is employed by or representing.
Read more from Loyalty360 about IHG Hotels & Resorts:
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