Personalization remains a top priority for all brands. The goal of delivering personalized experiences is alive and well. Thanks in large part to significant developments in technology, brands have the power to meet this goal. Still, brands must harness a few different capabilities to achieve it. These include machine learning, data, and analytics, among other things.
Recently, we chatted with two representatives from ICF Next: Andrew Kelly, Partner, Sales and Marketing; and Ken Seaton, Partner, Client....