The convenience of Apple Pay is coming to one of the world’s largest providers of ecommerce solutions. IBM recently announced that the payment option would now be offered to all clients through the Safari browser on iPhone, iPad, and Mac platforms.
The announcement cites research out of Business Insider that reinforces the need for a seamless online checkout process. According to the report, four of the leading five reasons that customers abandon the online purchasing process occur during payment and information entry. These....