The HumanaVitality loyalty program is a great success story and is one of the earliest wellness programs to reward its members for improving their health. While the program has been in place for several years, it still sees strong growth in participation, engagement, and reward redemptions.
Stuart Slutzky, Chief, Product Innovation, HumanaVitality , talked about the success of the loyalty program during his session, “Building an Incentive Program that Keeps Customers Engaged Year After Year,” on Tuesday at the 9th annual....