Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic information that can not be deduced or inferred, you have the power to persuade in your direct-to-consumer channels.  You can send an email or sms message with hyper-relevant content that inspires and persuades a future purchase. For example, DECKED, a global manufacturer of vehicle storage....

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