Frozen dessert shop Tasti D-Lite has been heating up the social space over the past few years, introducing a series of innovative digital programs and campaigns, including the introduction of social tie-ins with its TastiRewards loyalty program and in-shop iPads that serve as customer information kiosks.
We spoke with Chief Marketing Officer Bill Zinke to get a taste for what the company is up to lately and what digital and social projects it’s working on next.
How much focus does Tasti D-Lite put on digital and social marketing, as....