NEW YORK, April 19, 2011—As the coupon and discount battles continue in the foodservice industry, a new survey conducted by Radius Global Market Research shows that consumers are increasingly influenced by factors in addition to price.
“While value is still the main driver of frequency of dining out and spend per visit, there are ways to offset that and preserve the bottom line,” says Chip Lister, Managing Director of Radius. “The consumers we spoke to had clear ideas about what would make them increase....