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In everyday transactions, brands stand to gain much more than just profit. They can increase their understanding of the consumer through personalized engagement, but it’s a tough line to toe. As digital offers and advertisements flood the consumer, brands struggle to truly engage and remain relevant amidst the massive amount of content being pushed.
Loyalty360 recognized this dilemma and talked with some of the top names in the loyalty marketing sector, ultimately asking two vendors with a plethora of experience and insight to shed light on the best practices to utilize for success.
Kobie Marketing’s J.R. Slubowski is Assistant Vice President of Strategic Consulting, and Keith Brody is Vice President of Marketing for Evolving Systems, and both worked to help brands understand how to stand out and remain relevant in a world of “sameness” via personalization and data.
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