Customer loyalty and shopper data are not always one in the same in the world of loyalty marketing. Capturing and deciphering that data can be challenging, but when executed correctly, can deliver significant results.
Loyalty360 caught up with Dafna Gabel, head of U.S. Analytics for emnos; and Patti Marshman-Goldblatt, director of new business development for emnos, to find out more about this intriguing and potentially powerful topic.
Data holds the key to so many pieces of the customer loyalty puzzle. Can you talk about how customer....