Innovation is a lofty goal for many marketers, but for Hewlett-Packard, during its five-year turnaround plan, it has placed innovation at the top of its strategic goal list and it has delivered great results and positive brand loyalty.
During the company’s Nov. 25 fourth-quarter financial results conference call, Hewlett-Packard CEO Meg Whitman was very excited about the company’s position in the third year of its five-year turnaround plan.
“We’ve reignited innovation across HP, strengthened our leadership....