Building personalized 1-to-1 customer relationships and creating value are two brand loyalty drivers for executives at The Coca-Cola Company.
During his presentation at the Nov. 19 Morgan Stanley Global Consumer Conference, Sandy Douglas, SVP, Global Chief Customer Officer and President, Coca-Cola North America, described Coca-Cola’s North America strategic business focuses on driving economic profit and value creation for the company.
Douglas offered three main levers: Accelerating topline growth, margin expansion, and capital....