Stefano Colonna, founder and CEO of Movylo, wants to help local businesses in their loyalty marketing efforts.
Restaurants, beauty salons, and other local businesses now have a more effective way to keep in touch with their customers (via email, social and text messaging) with the help of Movylo.com, which is a SaaS (Software as a Service) that helps marketers engage and grow their customer lists, increase customer loyalty, and generate extra sales.
Movylo provides merchants with a set of tools to help them promote to their customers, including a custom signup page where patrons can choose how they would like engaged. From there, customers can then easily redeem coupons and special offers with a credit card or PayPal, via computer, tablet or with their smartphone, simplifying the process for everyone.
Colonna talked to Loyalty360 about his company.
What factors prompted the creation of Movylo and what makes it unique in the world of loyalty marketing?
We started years ago with a single project, trying to help small local businesses to make extra sales and we found out that in order to deliver extra sales you have to consider a series of things like:
These users typically don't have time or skills to use digital tools. A tool that really helps runs on autopilot for more than 50% of the time.
You need to help them 1) grow their lists of customers 2) engage with them and create a loyalty card 3) promote. Just helping them in two of the three steps is not enough.
You need to give a lot of support (we call our merchants EVERY month, one by one)
We then created a one-stop solution, very easy to use, that runs on autopilot and we call merchants every month, giving a strong support.
How does it increase customer loyalty and generate extra sales?
We help merchants grow the customer lists every day with in-store material, social networks, connections to GMAIL, and we let them create their own loyalty cards and unlimited promotions that are then sent via email, TXT, and social. Every promo can then be monitored to see how many sales and how much money has been generated.
Is there any significance to your company’s name?
No. Just something close to “move it”.
How would you describe the state of loyalty marketing today? What are marketers doing well, and where are their main challenges?
If you speak about small local businesses, the trick is to have them use what you give them. So the challenge is to make something easy to understand, easy to use, fast to deliver, and with minimum operation in store.