Who wants to waste time standing in line? The answer to that rhetorical question would almost undoubtedly be “nobody.” It’s a bother, a bore, and unequivocally inconvenient. The racing pace of modern life makes standing in line utterly inconvenient, and this presents a wonderful customer engagement opportunity for brands that are able to help people avoid it.
Established forms of mobile technology are starting to make such customer experiences possible, and Starbucks is launching an app that will allow London coffee....