Carla Bourque, CEO of Smartify−a Pasadena-based promotional marketing platform startup−told Loyalty360 that her company is data driven and leverages incentives and targeted offers to drive engagement for brands and their customers.
“We work with brands and agencies and help them automate their digital promotions,” Bourque explained. “We’re a technology platform, not an agency. Our focus is helping brands scale their incentive-based marketing by leveraging their powerful data.”
Brands approach Smartify because they want to drive objectives such as awareness, participation in a promotion, increase email opt-ins, or increase app downloads.
“We power that promotion through the Smartify platform,” she said. “When they opt in to the promotion, they’re authenticating the platform and that’s where the data capture begins. We manage the campaign promotion via the platform.”
Smartify’s promotional marketing platform can help brands looking to activate new customers, increase the efficacy of their digital marketing spend, leverage social data, identify target audiences, and access rich analytics to improve and optimize digital marketing ROI.
The Smartify platform automates many of the features associated with traditional promotional marketing including: Activation, Registration, Incentives, Program Management, Performance Reporting, Prize Fulfillment, Winner Notification, Rules and Administration. Smartify delivers conversion rates that exceed industry averages by more than 10 times, Bourque said.
“We help brands deliver the right content in the right channel at the right time,” Bourque explained. “We’re a real-time analytics engine with digital promotions at the entry point. We try and help marketers understand what data they should care about, which is still a challenge now as it was 20 years ago, and customer lifetime value.”
Bourque said her company has a huge opportunity to increase survey tools through its platform.
“Brands are really focused on loyalty segmentation,” she said. “Real-time survey tools drive real-time customer loyalty. Brands are still struggling with this. They need more insight and need the process simplified.”
Bourque pointed to four “smart steps” brands can enhance their digital strategies to become more engaging with customers.
Define Success
We encourage clients to think both short-term and long-term. We help you to conceptualize a digital marketing program that not only reaches your marketing goals, but has an unmistakable impact on your ability to make key business decisions with confidence.
Create and Launch
From initial promotion concepts to continuously improving the campaign after it goes live, we do the heavy lifting to ensure your program represents your brand exactly as it should in a way that resonates with your audience.
Motivate and Reward
Our programs drive conversions at an average of 35%! Far more than the industry average. The key is to getting those converted users to stay and engage with your brand. We help you to stand out from the noise by showing you which powerful incentives will deepen your relationship with your audience and will encourage them to engage with your brand often.
Gain Insight and Drive Action
Our platform unlocks a wealth of engagement metrics, customer insights, and amplification data that shows how each campaign performed specific to your initial goals, including insights about each participant on a 1-to-1 level. Use this information to make important choices on how you should remarket to your audience and make other critical business decisions.