HelloWorld Executives Emphasize Authentic Brand Connections

In numerous conversations with brand and vendor representatives, Loyalty360 has seen the understanding of loyalty shift in a big way. Most executives and c-level officers are emphasizing the need for emotional connections with customers. Traditional programs are of course still relevant, but younger demographics are more and more concerned with feeling authentic connections with brands that share their views.   In a series of confident statements during a recent discussion with Loyalty360, two representatives from HelloWorld, a....