The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common. (So common, in fact, that we dedicated a recent webinar to this topic.) In this environment, brands need to differentiate, harness data, and create emotional connections. Not long ago, we sat down with Michela Baxter, Senior Director of Loyalty at HelloWorld, to discuss these very issues.   HelloWorld, A Merkle Company, is a digital marketing solutions company that....

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