Webinar to be presented on January 30, 2019 at 11AM ET
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SAP partnered with Loyalty360 and surveyed over 150 marketing professionals on the key imperatives to deliver successful customer experiences. The findings reveal most marketers have a great vision and the right objectives but lack the ability to achieve their goals. Key challenges lie in growing concerns around customer trust and data privacy, internal knowledge gaps, rapidly changing technologies, and (not-so) intelligent legacy marketing systems.

During this webinar, Loyalty360 and SAP will reveal the top challenges marketers faced in 2018 and where trends are headed in 2019 as we discuss our newly released survey report, “The State of Best-in-Class Customer Experience: Top Imperatives for Your Marketing Strategy in 2019”. This webinar and research are designed to help marketers improve their customer experience and engagement strategies, meet customer expectations, and take advantage of the opportunity to stand out in their competitive sets.

In this webinar, benefit from these key takeaways:
  • A summary of the major hurdles brands saw in 2018—and how that will change in the coming year
  • Where brands see their own and their competitors’ marketing strategies—and what is on the horizon over the next 12 months
  • How to best position your brand to build or improve on your best-in-class customer experience in 2019


Bernard Chung, Head of Product Marketing, Marketing Cloud , SAP Customer Experience
Bernard is passionate about helping organizations transform to successfully engage their audiences and to orchestrate the perfect customer experiences to drive demand. He has worked with some of the leading brands in the world in developing customer engagement strategies and tactics. Currently, he is the head of product marketing for the SAP Marketing Cloud solutions.  Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Bank.
Mark Johnson, CEO & CMO, Loyalty360
As CEO and CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he created Loyalty360 in 2007 – a market-driven association through which brands and loyalty providers can interact and collaborate with each other.