Passion has always been equated with Harley-Davidson and that drives the iconic company’s legendary brand loyalty.
During the company’s fiscal second quarter, it experienced some distinct challenges.
“While we expected the U.S. industry to be challenged, we were disappointed by the unexpected magnitude of the industry softening in the quarter,” Harley-Davidson CEO Matthew Levatich said during the company’s recent earnings call.
In February, company officials announced a 10-year objectives and....