GroupM Search and comScore Release Study on the Interplay between Search Marketing and Social Media

Social media exposure is correlated with search behavior and click-through-rate; Introduces the value of media discovery for advertisers NEW YORK—(BUSINESS WIRE)—GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, “The Influenced: Social Media, Search and the Interplay of....