In hospitality, loyalty programs are a dime a dozen. What was once a differentiating factor, rewarding customers for loyalty is now little more than a baseline expectation. With hotel groups around the world now looking for new ways to stand out from the crowd, GreenTree Inn has put forth one of the most innovative value propositions yet, in the form of its GiveBack Rewards loyalty program.
Alongside its traditional catalog of perks, including special offers, discounted rates, and early check-in, members of the program earn a very....