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“Green” customers are affluent, early adopters, and extremely brand loyal according to the Shelton Group’s sixth annual Eco Pulse study.
According to the study, the “greenest” customers comprise 24% of Americans.
Shelton Group CEO Suzanne Shelton said in the study report that “green” customers are the “most desirable target audience for any company.” They buy “green” products from “green” companies, she added, and they pay more for a brand they trust, they....
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