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Grammarly Business and Harris Poll released their second annual “State of Business Communication” report, which revealed effective workplace communication is lacking for U.S. businesses and employees. Additionally, the lack of communication is negatively impacting workplace productivity.
According to the study, 18% of employees spent more time YoY communicating in writing, with both workers and leaders relying more on asynchronous communication. Despite the increase in time, business leaders reported a 12% decrease in effectiveness of the written communication, with 15% decrease in productivity.
“The research is clear: Leader who shrug off the massive impact of poor communication on their bottom line will lose,” says Matt Rosenberg, Grammarly’s Chief Revenue Officer and Head of Grammarly Business. “Last year, we found that ineffective communication costs U.S. businesses up to $1.2 trillion annually, or $12,506 per employee. This year’s report shows the problem is getting worse with greater impact on everything from operational efficiency to employee and customer satisfaction.”
The study found workers wish they had better communication tools, especially among Gen Z, Millennial, Tech, and ESL employees. Most leaders (84%) feel the negative impact of poor communication, citing lower productivity, missed deadlines, and increased costs.
Read More from Loyalty360 on Business Communication:
Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)
Change Management Drives Loyalty Success
2023 Preference Centers & Privacy Report: Loyalty360 Brand Member Research
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