Preference Centers and Privacy Report
The Loyalty360 Team | February 01, 2023

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands. Some are very early in building their preference centers or strictly focused on understanding their customers’ communication cadence preferences. Others are leveraging the opportunity to understand more about their customers and gather valuable zero-party data.

​Within the report, readers will find quantitative findings on:

  • Preference center objectives and communication cadence management 
  • Marketers’ ability to leverage preference center data for personalized marketing communications
  • Brands’ plans for preference center updates in 2023
  • Various approaches to privacy legislation when building out or updating preference centers

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