GNC Set for Major Rebranding Effort to Ignite Customer Experience
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Two months ago, GNC Holdings CEO Robert F. Moran talked about the brand’s performance during the third quarter. “I want to start by saying our financial results continue to be unacceptable,” Moran said on Oct. 27. “GNC is on a journey and will not be turned around overnight. It starts first with fixing the customer in-store experience, which has been subpar for some time. We must first earn back the trust of our customers, suppliers, and associates. To do that, we were making investments in technology, training....

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