Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016.
GNC, the nation’s largest specialty retailer of health, wellness, and sports nutrition products, underwent a major rebranding in late December designed to magnify customer experience and customer engagement.
First-quarter results are in and the numbers aren’t pretty for GNC:
Same store sales decreased 3.9 percent in domestic....