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Judging by some eye-opening numbers from last month’s Black Friday, global retailers hold a massive opportunity to engage with more customers than ever before.
A new study from Ingenico Group bodes well for global retailers and their pursuit of new customers this holiday season and beyond because online spending by European consumers on Black Friday soared 509 percent compared to the average Friday in 2017.
Compared against U.S. consumer spending data, this increase among European consumers was more than three times....
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