Officials at Melissa Shoes know that customer experience and technology work hand in hand to promote brand loyalty.
Loyalty360 talked to Julian Trevino, Director of Retail & E-Commerce, U.S. & Caribbean, Melissa Shoes USA, to find out more about the company’s approach regarding customer experience/customer loyalty.
What specific insights/lessons have you learned in recent years that have informed your customer loyalty program/initiatives?
Trevino: We’ve learned that the customer experience must evolve with....