DUBLIN—Research and Markets has announced the addition of the “Global     Retailer Cards: Co-Branded, Loyalty and Private Label Programs 2010”      report to their offering.

Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is     a report, based on a survey of 6,280 prominent retail brands in 65     countries, about the provision of payment cards and loyalty programs by     major retailers around the world. Retailer participation in coalition     loyalty schemes is also considered.

Countries covered are Argentina, Australia, Austria, Bahrain, Belgium,      Bosnia-Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia,      Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland,      France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland,      Italy, Japan, Kuwait, Latvia, Lithuania, Malaysia, Mexico, Netherlands,      New Zealand, Norway, Oman, Paraguay, Peru, Philippines, Poland,      Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore,      Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden,      Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, United Arab     Emirates, Uruguay, USA, and Vietnam.

In total, the research identifies 1,945 retailer payment cards, over     2,500 proprietary retailer loyalty programs and over 100 coalition     loyalty schemes, thereby providing a definitive, worldwide analysis of     retailer co-branded, loyalty and private label programs that goes far     beyond the scope of previous published research. Moreover, the     PartnerBASE database that accompanies the report details each of the     many initiatives for retailer credit, deferred debit, debit and     rechargeable pre-paid cards traced by Finaccord, specifying the     operating models used by retailers, the payment networks to which the     cards are affiliated and the identity of the ultimate card issuers in     each case.

This report and the PartnerBASE that accompanies it can be used in one     or more of the following ways:

  • gain rapid access to a unique global source of intelligence covering       virtually all significant retail brands across an extremely wide range       of geographies;
  • monitor the activity of key national and international competitors in       the retailer payment card sector including the many subsidiaries of       AEON Credit Service, Alliance Data Systems, BNP Paribas, Citigroup,      Crdit Agricole, GE Capital, HSBC, IKANO, Santander and Socit Gnrale;
  • evaluate the potential for acquiring the existing cardholder       portfolios of retail groups by purchasing equity stakes in captive       card issuing entities;
  • understand the potential in each country for converting existing       proprietary retailer loyalty cards into fully-fledged payment cards;
  • learn more about the growing number of coalition loyalty programs       around the world including the payment cards that have been launched       as a result of their popularity.

Key findings from the executive summary include:

  • the 1,945 retail chains offering their own payment cards can be       segmented by network or marque - in fact, 17.0% of retailer cards are       affiliated on an exclusive basis to the Visa network with 13.6% linked       in the same fashion to the MasterCard brand;
  • however, as many as 42.5% of retailers with their own payment cards       offer one or more private label products only;
  • furthermore, 18.7% of the retailers offering payment cards promote       cards that are linked to more than one of these networks - this can       occur either by means of the fact that they offer two separate cards       or, in a few cases, because a single card carries more than one brand;
  • as far as the existence of coalition loyalty programs are concerned,      the survey ascertained that across all 65 countries, 814 retailers       were found to take part in such schemes, equivalent to a penetration       rate of 13.0%.

For more information visit http://www.researchandmarkets.com/research/59b909/global_retailer_ca

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