Gap has been a well-known name in the retail world for several decades, but the clothing store might have lost a bit of its luster in recent years. However, it appears that the venerable marketer is making big strides in various areas that have sparked greater brand loyalty.
“I love how Gap has reimagined its roots with fun and unique designer collaborations,” Meg Tronquet, Manager of Marketing Strategy for Lenati, told Loyalty360. “Gap has always been a brand that has been focused on quality basics—jeans....