ORLANDO – Bob Gold, CEO of Gold Mobile, related a recent experience to Loyalty 360 regarding a visit to a “semi- fast food restaurant.”
“They wanted me to tell them what I thought of my experience by going to their website,” Gold said. “Awful.”
Gold said the future of mobile resides in “in-the-moment engagement” whereby companies interact with customers throughout the day when they need or want something – accompanied by a reward.
“In reality, people need these little....