David VanWiggeren has a warning for fuel brands and convenience store chains that have not adopted some type of digital engagement with their customers: the car has already left the garage. “The time is now to begin the journey,” says VanWiggeren, CEO of Drop Tank. “We’re past the first mover phase. The march of the followers has begun in fuel and c-store loyalty, and missing this window could have significant implications.” Drop Tank sees many of its fuel brand clients using extensive digital solutions....

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